After working alongside the talented OSSIC team for several years, we knew we needed to transition the brand from a scrappy startup to a brand ready for an upcoming product launch. The completion of the first product provided the push we need to craft a visual brand that would not only make an impact upon launch, but also form the framework to expand as the brand grew. Leveraging the Lissajous form as inspiration, I led an in-house creative team to not only design the new visual brand guidelines, but also define the brand tagline and launch campaign assets on a shoestring budget.