OatWorks Oat-Powered Fruit Smoothies Refresh

ART DIRECTION, BRANDING, PACKAGE DESIGN

Oatworks is a beverage company that makes fruit smoothies infused with oats. We were tasked with refreshing the brand and the packaging of this healthy beverage. Oats by themselves aren't always the most exciting, so our main challenge was getting customers to understand the true benefits of the oats within each beverage without losing the appeal of product as a great tasting fruit-blended smoothie. The solution was to have both the fruit and oats work together on the bottle just as well as they do inside the bottle.

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