Metromile Pay-per-Mile Insurance

BRAND IDENTITY, ART DIRECTION, BRAND STRATEGY, COPYWRITING

We were fortunate to be approached by Metromile to help redevelop their brand and voice. Metromile is a car insurance company unlike any other, and one that we truly believe in. They offer pay-per-mile car insurance to the modern driver. Drive less? Pay less. Makes sense, right? In fact, they are more than a car insurance company—they are a total 21st century advocate for the driver. By using the power of data collection and visualization, they truly connect every car owner to what's really going on under the hood.