Good Culture Organic Cottage Cheese
PACKAGE DESIGN, ART Direction, BRAND STRATEGY, BRAND IDENTITY
Coming from the Midwest, I'm a sucker for good cottage cheese. But the generic stuff I grew up with is nothing what LA-based startup, Good Culture, had in mind when they came to us to help them launch their new Cottage Cheese brand into the market. With 100% organic ingredients as well as a lineup of sweet and savory blends their mission was to make cottage cheese, but better.
My small creative team and I came up with the company name and developed the visual identity as well as a brand strategy for the new startup. This included the initial package design that would help the new brand stand out from the generic curds on the shelf.
Good Culture launched in health food stores in select markets and has continued to expand into Whole Foods, Sprouts, and more.